it's coming back

Duh.

Remember that word? It's awesome. And it's coming back.
And yes, Marsha, it's worthy of a blog post. And this company thinks it's awesome too.

When I was in second grade I wrote in my diary that I was so mad at my cousin because she had "no duh" in her vocabulary (I think that was a bit of displaced anger and I really was mad because she just beat me in a race). How could I have been so clueless?

Don't resist. Just join the bandwagon...everyone who's anyone is doing it.